التوجهات التسويقية الحديثة في إدارة السياحة و دورها في تطوير و تحسين أداء الخدمات السياحية : التسويق السياحي الإلكتروني نموذجا

الملخص EN

E-Tourism Marketing is one of the newest concepts that began to impose themselves in the field of tourism marketing in particular, and tourism in general, due to his characteristics and features that made him receive the attention of the tourism enterprises and tourists at the same time, where most researchers and specialists in the field of tourism marketing confirm the fact that the use of E-marketing in tourism activities, leads to the development and progression of tourism services which in turn contributes to the development and prosperity of the tourism industry as a whole.

So the study of the concept of E-tourism marketing looks very important in order to identify the role and the value added that this concept can offered for tourism and specifically in tourism services.