L’usage d’e-mailing marketing en Algérie : etude de cas des sites de e-commerce

الملخص EN

Starting from the fact that Algerians company’s use e-mail marketing in their marketing strategies, a qualitative study was carried out at some e-commerce sites in Algeria.

The objective of this study is to describe the current situation of the use of e-mail marketing and to highlight the future prospects of its development and evolution.

This tool of direct marketing and digital marketing has proved its effectiveness as a communicative weapon par excellence.