تشخيص واقع الاتصالات التسويقية المتكاملة في المنظمات الخدمية : دراسة استطلاعية لآراء عينة من العاملين في شركة كورك للاتصالات

الملخص EN

The study take up the Integrated Marketing Communication and the Integrated Marketing Communication tools , and aimed to in service organization were selected Korek Company samples to study for aside field where the sample included (33 ) in above Company .

The researcher depended on the questionnaire from after making sure of the sincerity and stability as main instrument to collect data field side.

This data was transmitting using distribution repeatability and percentages mathematical circles, standard deviation.

The researcher reached asset of conclusion and recommendation which resulted in problem of study.