أثر التسويق الريادي في تحقيق التنمية السياحية المستدامة : دراسة تطبيقية في فنادق الدرجة الثانية في محافظة النجف الأشرف

الملخص EN

The current study aims at studying the possibility of achieving the sustainable tourism development depending on the Entrepreneurial marketing and its importance in the Second Class Hotels in Al- Najaf Al- Ashraf Government.

It also aims at revealing the effective relation among the study variables in the selected population.

The study problem is defined by a main question that deals with the form and relation among the study variables.

In this term a hypothetical plan had been put to represent the relation among the study variables.

A number of main and branch hypotheses had been resulted.

To achieve the study mentioned aim, answer the study question and test its hypotheses.

The study depends mainly on questionnaires as the main device to collect the information and data in addition to the other devices such as the personal interviews with the studied hotels owners and managers.

The questioner includes ( 8 ) levels to measure the study variables, (5) of them are devoted to measure the Entrepreneurial marketing variable, and the other (3) to measure the sustainable tourism Development variable.

The descriptive and analytic method to questionnaires are distributed to the community that includes all the second class hotels which are ( 100 ), ( 80) are recovered.

To analyze the responses, a number of the statistical methods are adopted using the statistical software (SPSS).The study concludes that there is an impact relation between the Entrepreneurial marketing and the sustainable tourism development in the community of the second class hotels in Al- Najaf Al- Ashraf Government.