برامج علاقات الزبون و أثرها في إسعاد الزبون : دراسة تحليلية لآراء عينة من زبائن شركة زين للاتصالات

الملخص EN

This study addressed Customer relations program and its impact on the customer delight, and Try this research provide a conceptual framework for the research variables depending on an introduction theorists in this field, and Analytical framework of the opinions of a sample of customers (direct sales points) Zain Iraq for wireless communications amounted to (403) customer.

Has been expressing a Customer relations programs variable as the independent variable through three sub-variables (financial programs, social programs, and structural programs), either the customer delight as an independent variable it is one dimensional.

The study has used the questionnaire as a basic tool for collecting the data, which was hired to test the hypotheses of the study through the use of the Structural Equation Modeling Method according to the Regression Analysis Manner.

The research has reached a set of conclusions and recommendations related to the search variables.