دور إدارة الجودة الاستراتيجية في إدارة علاقات الزبون : دراسة استطلاعية لآراء عينة من مدراء مصرفي بابل و البصرة-النجف الأشرف

الملخص EN

The Strategy Quality Policy Structure depends on Commitment and Participation in the Management and determine the requirement of Customers Satisfaction and depends on raising the level to enable the employees and their Participation .the aim of the research is to get recognition of the relationship between dimensions of the strategy of Management quality (Participatory management ,empowering employees, incentives and rewards ,and Job Satisfaction) and Managing Customer relation ships for Samples of Iraqi Bank manager (Basra ,Babylon) .The Stating Point of the hypothesis that (There is linked relation and effect between the Strategy of Management quantity and Management Customer relationship) the questionnaire that had been distributed up or(40) administrators of units and sections ,those who are Working in highly level of responsibility , after analysis the data statement for the answering of research sample and testing the hypothesis by using help of number of statistical indicators (SPSS) ,it has been Validated by prophesies which the research had started .It was put a set of recommendation that essentially Focus on necessary attention the Strategy of the Management quality as in essential base for permanency the Organization and success the research ensured that the Strategy of the Management quality moves toward the new generation in order to achieves integrated quality