مدخل متكامل في تقييم حق ملكية الزبون من خلال موقف الزبون تجاه سلوكيات مقدم الخدمة : دراسة تحليلية لآراء عينة من زبائن شركة (EarthLink)‎ في محافظة بابل

الملخص EN

This study aims to determine the impact of the service provider's behavior in enhancing the customer equity based on the moderate of customer trust.

It was selected a sample (375) of EarthLink's subscriber.

In order to determine the impact of adaptive selling behaviors, sales-oriented behavior or customer behavior and unethical behavior on the dimensions of a customer equity (brand equity, value equity, relation customer equity) based on the moderate of customer trust, the study used a set of statistical tools, The validity of the study scale was verified by the study hypotheses.

The study reached conclusions, the most important of which was to enhance the impact of the service provider's behavior on the customer equity based on the moderate of customer trust.

Because of their significant impact in enhancing the company value and intangible market assets.