دور المنشآت و المرافق الرياضية في تدعيم النشاط السياحي في الدول العربية : دراسة حالة أسباير زون بدولة قطر

الملخص EN

This research work deals with Sport facilities and infrastructures and their role in supporting the tourist industry in Arabic countries.

Aspire zone in the Emirate of Qatar has been chosen to put forward the efficient role played by sport installations and how these venues are marketed to sustain tourism especially in terms of sports disciplines.

Sports infrastructure marketing is one of many and diverse ways for sport marketing.

It is gaining in importance since sporting industry is attracting capitals and incomes for many companies and states along with creating job opportunities and economic development.

Services that international sports events enable are of higher quality ranging from event planning to site's management.

Clients benefit from distinctive service provisions, complete details about event site plan, annexed infrastructures and general and logistic services pertaining to the organized event.

This research work aims at shedding light and acknowledging sports facilities role and their key contribution in sustaining and consolidating tourism in Arabic countries.

The Qatari Aspire Zone is a cautionary case of a facility that is capable of meeting higher requirements and sporting and leisure activities, including hosting great sports events, training camps before competitions, guesting conferences and research teams, diagnosing injuries and providing medical treatments and rehabilitation services.

For the sake of resolving this paper's research problem, we have made a situational analysis of Aspire Zone and what this facility has as leading infrastructures in terms of tourism and sports.

We have been interested also in this facility ways of marketing sporting and tourist products.

Our study proved that such marketing activities contribute in supporting tourist industry in sporting activities.

Hence, we have a set of recommendations which enable us to understand the study case.