التسويق الدولي للخدمات عبر الإنترنت في عينة من الدول الأوروبية في الفترة 1995-2017 : الفرص و الأثر

الملخص EN

The objective of the study of this subject was to highlight the effect of internet usage in a sample of European countries, in which the internet usage is more than 80% in 2017, on the international marketing opportunities of services in the last 20 years, in terms of the evolution of services exports.

The fixed effects model has resulted in a long-term positive relationship between the use of the internet and international marketing opportunities of services these countries, As well as the positive impact of the value added in the services sector.

And according to the Panal ARDL model, value added in the services sector positively affects the international marketing opportunities of services in the short-term.

And in Algeria, internet usage is less than 58% in 2017, so it is important to give more importance to the virtual market to increase the opportunities to marketing local services.