دور الموقع الإلكتروني في التجارة الإلكترونية والتسويق عبر الانترنيت للمؤسسات الصغيرة و المتوسطة

الملخص EN

This study aims to focus on SMEs and websites in general.

Also, it seeks to demonstrate the primordial role played by websites in e-commerce and e-marketing in SMEs and the most important advantages it offers.

The findings of this study concluded that websites can be described as digital gates that enable customers and visitors to access to the enterprise, to introduce their requirements and obtain its services or express their needs.

Also, websites are an effective tool which allows SMEs to open up on the world of e-commerce and benefit from its advantages, and practice marketing via internet speedly and with less cost.