دور الإعلان ل NRT و NRT2 و NRT العربية في جذب السياح : دراسة ميدانية في جافي لاند في العراق

الملخص EN

This study focuses on the importance of advertising in attracting tourists through an exploratory study of NRT satellite channels and its impact on attracting tourists to Chaviland.

The problem of research is to know to what extent NRT channels contribute to attracting tourists.

How will the design and implementation of NRT channels affect the attraction of tourists to Chaviland? To this end, 368 questionnaires were distributed to the sample members.

In order to disaggregate and analyze questionnaires, the statistical program (SPSS) was used in this study.

The study found that 46.6% agree that the advertising on satellite channels of NRT helps to educate individuals about recreational tourism in Chaviland.

The study also reached recommendations including interest in the announcement in the Arab channel NRT and other Arab channels NRT to attract more tourists from central and southern Iraq and to retain visitors to northern Iraq because the largest proportion of visitors to Chaviland was from northern Iraq, where the percentage (62.8) of the study sample.