أثر الإعلان التلفزيوني في توجيه المستهلك في إقليم كوردستان العراق : سوق كاسومول في محافظة السليمانية أنموذجا

الملخص EN

In this research, we aim at evaluating the style of advertising, how it affects and its role on the behavior of the Kurdish consumer, directing it to market and clarifying its compatibility with the technology and taste of society.

We relied on the field survey of consumer trends and the sample reached 100 respondents, and we used the distribution method questionnaire form and direct collection to obtain the required data.

After the analysis, it became clear to us that the announcement has a positive impact on the behavior of the Kurdish consumer in the province of Sulaymaniyah in the Kurdistan Region of Iraq, and harmony with the culture of society and keep pace with developments in the development of goods and services.

But most of the sample expressed reservations about the credibility of the advertising case and encouraged them to express a positive opinion about the role of advertising and considered it the main factor of marketing.

The research concluded a number of recommendations, mainly emphasizing the need to redesign the ad in order to inspire confidence in the Kurdish consumer.

We also found in the last research to the need to carry out in-depth studies to understand the behavior of the Kurdish consumer and realize it needs to overcome the shortcomings of the Declaration.

To increase the effectiveness of the advertisement of the Kurdish consumer market Kasumol province of Sulaymaniyah in particular and the region in general.