The perception of tour guides of diversifying destination images : the case of Egypt

العناوين الأخرى

مفهوم المرشدين السياحيين حول تنوع صورة المقصد السياحي : دراسة حالة قطاع السياحة المصري

المؤلف

Abd al-Rahman, Raniya Mustafa

المصدر

Journal of Association of Arab Universities for Tourism and Hospitality

العدد

المجلد 15، العدد (s) (31 ديسمبر/كانون الأول 2018)، ص ص. 63-73، 11ص.

الناشر

جامعة قناة السويس كلية السياحة و الفنادق

تاريخ النشر

2018-12-31

دولة النشر

مصر

عدد الصفحات

11

التخصصات الرئيسية

الاقتصاد و التجارة

الموضوعات

الملخص EN

Egypt has long been branded as a cultural destination possessing a treasure of antiquities ranging from pharaonic, Islamic and Greco- Roman relics.

However, Egypt has made some attempts to diversify this cultural image.

Hence, the aim of this research paper is to trace back the implications of this promotional shift through testing the perception of the Egyptian tour guides.

A questionnaire was designed to examine the perception of these tour guides since the official introduction of the new diversified image of Egypt.

The tour guides were asked some questions to test their perception on the new projected image of the destination.

The results drawn from these questions were analyzed using the descriptive statistical approach.

The research finally suggested some recommendations, as well as implications for future research that should be carefully considered by tourist promotion Authorities in Egypt, as well as any other tourist destination aiming for diversifying its tourist base to cater for multiple tourist segments.

نمط استشهاد جمعية علماء النفس الأمريكية (APA)

Abd al-Rahman, Raniya Mustafa. 2018. The perception of tour guides of diversifying destination images : the case of Egypt. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 15, no. (s), pp.63-73.
https://search.emarefa.net/detail/BIM-906349

نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)

Abd al-Rahman, Raniya Mustafa. The perception of tour guides of diversifying destination images : the case of Egypt. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 15, Special issue (Dec. 2018), pp.63-73.
https://search.emarefa.net/detail/BIM-906349

نمط استشهاد الجمعية الطبية الأمريكية (AMA)

Abd al-Rahman, Raniya Mustafa. The perception of tour guides of diversifying destination images : the case of Egypt. Journal of Association of Arab Universities for Tourism and Hospitality. 2018. Vol. 15, no. (s), pp.63-73.
https://search.emarefa.net/detail/BIM-906349

نوع البيانات

مقالات

لغة النص

الإنجليزية

الملاحظات

Includes bibliographical references : p. 73

رقم السجل

BIM-906349