Studying the effectiveness of using smartphone's apps on raising hotels’ occupancy and operation’s efficiency

الملخص EN

The purpose of this paper is studying the effectiveness of using smart phones Apps on raising hotels’ occupancy and operations’ efficiency at five-star hotels at the Red Sea, Egypt.

Data were collected via a semi-structured questionnaire addressed to hotels’ general managers, director of sales and marketing and E-marketing managers, The research focused on a sample of hotels’ local chains in Red Sea, Egypt.