Balanced scorecard and its role in increasing competitiveness : applied study on Jordanian industrial public shareholding companies

الملخص EN

The study aimed to identify the impact of applying balanced scorecard on the competitiveness of Jordanian industrial public shareholding companies.

in order to achieve the study objectives, analytical and descriptive approaches employed.

the study population consists of all managerial and financial managers, assistant managers, director of the department, and the head of department working at Jordanian industrial public shareholding companies listed in Amman stock exchange (ASE).

due to time and cost constraints, a convenience sample was selected.

total of (255) questionnaires were distributed to the sample of the study.

(230) questionnaires were returned.

(11) questionnaires were rejected due to multiple skipped questions and missing values, leaving (219) questionnaires were valid and usable for data analysis.

thus, the response rate was (85.8%).

the appropriate statistical methods of the (spss.20) were used.

the study revealed that the application of the balanced scorecard dimensions level was high, and the competitiveness level was high in the Jordanian industrial public shareholding companies.

the findings also indicated that the applying of balanced scorecard dimensions positively affects the competitiveness.