Analytical study of digital marketing applications in Algerian hotels : a case study of 13 hotels in constantine Province

العناوين الأخرى

دراسة تحليلية لتطبيقات التسويق الرقمي في المؤسسات الفندقية الجزائرية : دراسة حالة ل 13 فندق بولاية قسنطينة

المؤلفون المشاركون

Buushshah, Mubarak
Uzayzi, Nadir

المصدر

Journal of Financial, Accounting and Managerial Studies

العدد

المجلد 6، العدد 2 (s) (31 ديسمبر/كانون الأول 2019)، ص ص. 47-61، 15ص.

الناشر

جامعة العربي بن مهيدي بأم البواقي مخبر المحاسبة المالية الجباية و التأمين

تاريخ النشر

2019-12-31

دولة النشر

الجزائر

عدد الصفحات

15

التخصصات الرئيسية

التسويق

الموضوعات

الملخص EN

The aim of the article is to analyzes the digital marketing tools uses by hotels such Social Media Marketing, Search Engine Optimization, Google AdWords, Booking.com and tripAdvisor.

We adopt a descriptive research by using a case-study method comprising the analysis of the process of booking customers for a room in the hotel and we divided the process into four levels: traffic, website, booking system and booked, each level incorporating a set of indicators integrated into digital marketing tools.

We choose 13th hotels in the state of Constantine- Algeria.

The results show that the majority of hotels in the province of Constantine do not apply digital marketing tools and even free of charge, except for international hotels that have branches in the province of Constantine.

Finally, a set of recommendations have been proposed for hotels to achieve their objectives in light of environmental complexity.

نمط استشهاد جمعية علماء النفس الأمريكية (APA)

Uzayzi, Nadir& Buushshah, Mubarak. 2019. Analytical study of digital marketing applications in Algerian hotels : a case study of 13 hotels in constantine Province. Journal of Financial, Accounting and Managerial Studies،Vol. 6, no. 2 (s), pp.47-61.
https://search.emarefa.net/detail/BIM-909585

نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)

Uzayzi, Nadir& Buushshah, Mubarak. Analytical study of digital marketing applications in Algerian hotels : a case study of 13 hotels in constantine Province. Journal of Financial, Accounting and Managerial Studies Vol. 6, no. 2 (Special issue) (Dec. 2019), pp.47-61.
https://search.emarefa.net/detail/BIM-909585

نمط استشهاد الجمعية الطبية الأمريكية (AMA)

Uzayzi, Nadir& Buushshah, Mubarak. Analytical study of digital marketing applications in Algerian hotels : a case study of 13 hotels in constantine Province. Journal of Financial, Accounting and Managerial Studies. 2019. Vol. 6, no. 2 (s), pp.47-61.
https://search.emarefa.net/detail/BIM-909585

نوع البيانات

مقالات

لغة النص

الإنجليزية

الملاحظات

Includes bibliographical references : p. 59-61

رقم السجل

BIM-909585