استراتيجية التعاون-التنافسي لتحسين تنافسية المؤسسات الصغيرة و المتوسطة

الملخص EN

The present study aims to highlight at the impact of the Co-opetition strategy on the competitiveness of Small and Medium-Sized Enterprises (SMEs).

The study reviewed various empirical and theoretical studies to determine this effect on the value chain of SMEs.

By using the descriptive analytical methodology, the study concluded that the Co-opetition strategy is one of the most important modern approaches to improving the competitiveness of SMEs.

As they adopt this strategy, these SMEs perform better and have a positive impact on their chain of activities.