تطورات تطبيق التسويق على الإقليم و ممارساته لترقية الاستثمارات : دراسة مقارنة بين الجزائر و المغرب

الملخص EN

This study aims to exhibit, first, the most important developments in the concepts and practices of territorial marketing, including targeting and positioning.

Secondly, a comparison concerning the state of mind and the practice of territorial marketing to develop the investments between Algeria and Morocco has been treated.

The study showed that Morocco has made advanced progress in research, training and field practices at the national and regional levels, reflecting its positioning and visibility internationally compared to Algeria.

These calls for serious changes in the mindset of our territorial actors, with the transition to the culture which commercialize investment opportunities in the country, That permit to propose targeted and competitive offers, which will lead to improve and promote the business environment.