دور الاتصال الرقمي في تنمية السياحة في الجزائر : قراءة تحليلية لموقعي الوكالتين السياحيتين "فيزاترافل" و "الطاسيلي" بورقلة

الملخص EN

Through the study of two travel agencies in Ouargla, we noticed the magnificent importance of digital communication in its daily activities and the efforts exerted by the two agencies to benefit from the means of digital communication to communicate with their customers.

This digital communication has stimulated interaction, participation and contribution to tourism development.

This study seeks to identify the role of digital communication in the agencies of tourism in Ouargla, and all the technological means in place.

The websites are considered as a powerful means to participation in the global market, improvement of basic services provision, and enhancement of national development opportunities.

According to it’s important and various tourism products, Algeria has made many strategic projects aimed mainly at the development of the tourism sector and make it more attractive to tourists, both internal and external.

The master plan of tourism development towards 2025 goals brings its programs and mechanisms to lay the parameters of an attractive tourism industry.

Therefore, this revolves around the role of digital communication in the development of tourism.