دور استراتيجيات التسويق الفدائي في دعم المقاولاتية : دراسة حالة مؤسسة راسين للعصائر

الملخص EN

The aim of this study is to highlight the latest types of non-traditional marketing, guerilla marketing, as well as the extent of his contribution in solving some problems faced by contractors, are marketing their products.

Through a better understanding of all the theoretical aspects of the subject endorsed with a field study on the institution of Racine for drinks and juices, The study achieved several results: marketing guerilla does not revolve only around ad message sign to sight through the adoption of innovative methods, but takes into Account credibility in advertising message with a constant readiness to take risks and all this low-budget, thus providing solutions to the problems faced by entrepreneurs in marketing their products