العلاقات العامة و إدارة الأزمات في المؤسسات

الملخص EN

This paper aims to describe and study public relations and crises management in the organizations, and to know the role of public relations in crises management, based on scientific literature concerned in this regard.

It is a descriptive study, and it uses the (documentary) survey method.

Thus, the paper concluded that: - Public relations have an essential role in life of the organizations, especially when they faced crises.

- Crises are a common phenomenon, and it can also affect successful organizations.

- Traditional and new media are very important and necessary in crises management