أثر تنشيط المبيعات على ولاء الزبون للعلامة التجارية : دراسة ميدانية حول منتجات التنظيف

الملخص EN

This study aims at discovering the effect of Sales promotion on the consumer’s loyalty for the brand ; in the field of cleaning products.

Data have been gathered through a questionnaire that was handed to a random sample of 225 consumers.

Using SPSS as a tool analysis, the study came up to find an indirect influence between Sales promotion and the consumer’s loyalty for the brand through its reputation and cognitive image of such brand