دور الالتزام بأخلاقيات الإعلان عبر الإنترنت في كسب رضا الزبون : دراسة إعلانات الإنترنت للعلامة التجارية كوندور

الملخص EN

The objective of this study is to identify the role of the ethical direction of the local economic institutions for their online advertisements in gaining and/or increasing the customer satisfaction of these advertisements by adopting the ethics of the electronic advertising as a independant variable, which includes (the truth of the information stated, not including excitement and sexual implications in the electronic advertising content, The language of the promotional message and the music included) and customer satisfaction as a dependent variable.

The study included an estimated sample of 620 individuals from the community viewing the electronic content of the Condor Foundation - Algeria - through its website and its social media pages; The study was based on statistical analysis of data through the Spss.21 software derived from the questionnaire distributed to the sample.

The study reached a number of results, namely the institution under study seeking to gain the satisfaction of its customers and increase the effectiveness of its online advertisements through broadcasting marketing implications with an ethical nature.