الموارد و دورها في تحقيق المزايا التنافسية وفقا للنظرية القائمة على أساس الموارد (VRIO)‎

الملخص EN

Organizations in the business environment know intensive competition, making it looking for strategies to achieve its competitive advantage and continuity, it is not only through the acquisition of intellectual capital to achieve a competitive advantage is difficult for competitors to imitate, have adopted the theory contributed significantly to the resource in highlighting the role of head intellectual capital to achieve the competitive advantage of the organization, and this is because it is characterized by its intellectual capital of knowledge, expertise and capabilities allows him to achieve sustainable competitive advantages, as this theory explained the conditions that must be met in such intangible assets in order to achieve this, the following be described in this paper analysis of the basic theory and research directions of approach resources.