التسويق السياسي : مفاهيم و مقاربات

الملخص EN

Political marketing is considered as a controversial topic among the scholars of politics and scholars of marketing.

This controversy reflected positively in constructing the conceptual and the cognitive schema of political marketing.

It contributed also in multiplying its trends and enriching its content besides enlarging its framework.

The political marketing rose in an American political incubating environment, this environment had certain conditions that became an Essential part in its growth.

This incubating environment provides most of the different types of media and communication tools besides a large space in Advertising and Democratic environment.