التسويق السياسي : مفاهيم و مقاربات
Other Title(s)
Political marketing : concepts and approaches
Author
Source
المجلة الدولية للأداء الاقتصادي
Issue
Vol. 2019, Issue 4 (31 Dec. 2019), pp.63-76, 14 p.
Publisher
Publication Date
2019-12-31
Country of Publication
Algeria
No. of Pages
14
Main Subjects
Abstract EN
Political marketing is considered as a controversial topic among the scholars of politics and scholars of marketing.
This controversy reflected positively in constructing the conceptual and the cognitive schema of political marketing.
It contributed also in multiplying its trends and enriching its content besides enlarging its framework.
The political marketing rose in an American political incubating environment, this environment had certain conditions that became an Essential part in its growth.
This incubating environment provides most of the different types of media and communication tools besides a large space in Advertising and Democratic environment.
American Psychological Association (APA)
عزوق، رشيد. 2019. التسويق السياسي : مفاهيم و مقاربات. المجلة الدولية للأداء الاقتصادي،مج. 2019، ع. 4، ص ص. 63-76.
https://search.emarefa.net/detail/BIM-950163
Modern Language Association (MLA)
عزوق، رشيد. التسويق السياسي : مفاهيم و مقاربات. المجلة الدولية للأداء الاقتصادي ع. 4 (كانون الأول 2019)، ص ص. 63-76.
https://search.emarefa.net/detail/BIM-950163
American Medical Association (AMA)
عزوق، رشيد. التسويق السياسي : مفاهيم و مقاربات. المجلة الدولية للأداء الاقتصادي. 2019. مج. 2019، ع. 4، ص ص. 63-76.
https://search.emarefa.net/detail/BIM-950163
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 75-76
Record ID
BIM-950163