The marketing mix and its influence on the Egyptian brands performance in the local market
المؤلفون المشاركون
Hassunah, Amr Jamal al-Din
al-Jamal, Abd al-Al
Faruq, Yara Ashraf
المصدر
Journal of Architecture, Arts and Humanistic Science
العدد
المجلد 2018، العدد 11 (31 يوليو/تموز 2018)، ص ص. 1-15، 15ص.
الناشر
الجمعية العربية للحضارة و الفنون الإسلامية
تاريخ النشر
2018-07-31
دولة النشر
مصر
عدد الصفحات
15
التخصصات الرئيسية
الملخص EN
Fashion Retail is considered The most popular forms of fashion in the current era, and under the current economic situation and the recession of the local retail industry, their loss of a large segment of the consumers and their inability to compete in a confrontation of some international Brands located in the local markets for the past few years where Sales of Local Brands collapsed significantly while the international brands achieved a huge success in a few years in a way that worth to be studied have been very successful , have attracted a large number of consumers and could have a remarkable share in no time In this study a comparison was made between two groups of the Multinational and Local brands as a group of questions regarding the Marketing Mix were put forward to a sample group and the results were collected and analyzed.
And it became clear through that the marketing mix plays a role in the obstacles that faces the Local Market.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
al-Jamal, Abd al-Al& Hassunah, Amr Jamal al-Din& Faruq, Yara Ashraf. 2018. The marketing mix and its influence on the Egyptian brands performance in the local market. Journal of Architecture, Arts and Humanistic Science،Vol. 2018, no. 11, pp.1-15.
https://search.emarefa.net/detail/BIM-952318
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
al-Jamal, Abd al-Al…[et al.]. The marketing mix and its influence on the Egyptian brands performance in the local market. Journal of Architecture, Arts and Humanistic Science No. 11 (Jul. 2018), pp.1-15.
https://search.emarefa.net/detail/BIM-952318
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
al-Jamal, Abd al-Al& Hassunah, Amr Jamal al-Din& Faruq, Yara Ashraf. The marketing mix and its influence on the Egyptian brands performance in the local market. Journal of Architecture, Arts and Humanistic Science. 2018. Vol. 2018, no. 11, pp.1-15.
https://search.emarefa.net/detail/BIM-952318
نوع البيانات
مقالات
لغة النص
الإنجليزية
رقم السجل
BIM-952318
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر