أثر الإعلانات الإلكترونية عبر موقع الفايسبوك في قيم الطلبة الجامعيين الجزائريين : دراسة ميدانية على عينة من طلبة جامعة باتنة 1

الملخص EN

The electronic advertising is one of the Most important media content in the electronic media is information and consolidate the values ,but has become –a latter-threatening communities values and because of its inherent message seeking to certain consumption patterns among segments society particularly the young of the university “students of the university “which represent the specific catégories in the countries of the world including Algeria ,as the group that uses the advertising on face book to learn about the services provided in all areas , here leave the contents of these advertisements fingerprints and traces of the Algerian .

In this context we will try through this paper to highlight the following objectives: *Identify the habits and patterns of use “students information and communication “-university Banta1-for electronic advertisements in the face book site *Attempt to monitor the effects of these advertisements in the values of information and communication –university Banta 1-