The feminist response to the traditional advertisement

العناوين الأخرى

رد المجلات النسوية على الإعلانات التقليدية

مقدم أطروحة جامعية

Jabir, Asil Nizam Muhammad

مشرف أطروحة جامعية

Khalifah, Arin

الجامعة

جامعة فيلادلفيا

الكلية

كلية الآداب و الفنون

القسم الأكاديمي

قسم اللغة الإنجليزية و آدابها

دولة الجامعة

الأردن

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2019

الملخص الإنجليزي

-This study will examine the language used to address women in both traditional magazines and feminist magazines.

Specifically, it examines the difference between the two types of magazines and the effect their languages have on women.

Furthermore, it aims at showing how some magazines like Glamour and Cosmopolitan claim to be feminist.

The results show that these magazines are not, because they trigger low self-esteem in women and set high standards that average women cannot keep up with.

In contrast with traditional magazines, Wear your voice and Bust proved there are magazines that advocate women's empowerment and equality.

Both magazines shed light on race related issues women face and sisterhood.

Adding to that, the research provides word count tables that show the most frequent and repeated words in each article or advertisement.

The analysis is divided into two chapters.

Each is dedicated to two different magazines.

The first chapter analyzes the rhetorical and the linguistic features used in traditional magazines and how they use language to persuade their audience into buying products or adapt to new ideas.

And in chapter two, the study will investigate the rhetorical features used in the feminist magazines to see how both types of magazines differ in the way they address their audience.

In the light of the conclusion, a summary of the findings will be included: Traditional magazines aim at selling products and make money from their audience, whereas feminist magazines aim at empowering women and helping them stand up against all forms of discrimination.

التخصصات الرئيسية

اللغات والآداب المقارنة

الموضوعات

• الإعلان
• الدوريات النسائية

عدد الصفحات

89

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-956233