العولمة و التنميط الثقافي في السرديات المرئية : دراسة تحليلية لمضامين الدراما المرئية الغربية

الملخص EN

This research deals with the phenomenon of cultural globalization, its concept, dimensions and conventions, which is mainly implemented through media.

The American visual drama, particularly, received by viewers via visual means of communication (television, cinema, telephone and computer) as movies, serials or advertisements, is the most effective tool for translating, publishing, promoting and normalizing the globalization culture.

Thus, peoples are stereotyped with uniform valuesand a common lifestyle governed by the same laws, which contradict with the peoples' culture sometimes.

Visual drama plays a major role in infusing and glorifying the new values in a thrilling and appealing manner and at the same time, it fights other cultural values that intersect with the objective of globalization in general.

Analyzing models of visual drama, the researcher aims to investigate the explicit and implicit (globalized) (significations of cultural globalization in visual drama).

These materials can easily appeal to viewers' eyes, and then their souls and minds all over the world thanks to communication technology.

They quietly seep down to people's insides, before being gradually imbibed by them.

The research has concluded that visual drama (films specifically) reflect and inculcate specific American cultural values in a fascinating narrative context and attractive artistic techniques.

The purpose is to stereotype peoples with Western American culture, using psychological and ideological modes of influence.