أثر الكوزموبوليتانية على السلوك الاستهلاكي للشباب الجزائري تجاه الألبسة الأجنبية

الملخص EN

This study aims to identify the extent of the influence of the Cosmopolitanism on the consumer behavior Algerian youth towards foreign clothes, to achieve this objective, the study included 116 consumers in the city of Mascara.

Calculating the stability and validity of the scale using the alpha-cronbach coefficient, and using the simple linear regression method to prove the hypothesise of the study, the cosmopolitan affects the consumer behavior youth Algerian towards foreign clothing