المزيج التسويقي الأخضر كأداة لتحقيق الميزة التنافسية البيئية

الملخص EN

The environmental issue has assumed great importance because of its global interest since the sixties of the latest century, as a result of increased environmental awareness in recent years among consumers and the economic business in general.

In line with this development and interest, the concept of green marketing has emerged as an extension and continuation of the concept of social responsibility for marketing, this research paper to highlight how the economic business can achieve of Competitive environmental advantage through its reliance the green marketing mix.