أثر التسويق الداخلي على أداء المنظمة : دراسة حالة مؤسسة تيرصام للعربات الصناعية-باتنة

الملخص EN

The study aimed to highlight the impact of internal marketing on improving the performance of the organization.

Internal impact on the performance of the institution and verify the existence of a significant impact of internal marketing to improve its performance.

The study found that the majority of the sample understands the importance of internal marketing in the Tirasam Industrial Vehicles Corporation, Batna.

The study also found that most of the hypotheses confirm that there is a significant effect of internal marketing in its various dimensions on the performance of the Organization