السياحة الإلكترونية كأداة لترقية و تسويق المنتج الصحراوي الجزائري

المؤلفون المشاركون

دلهوم، جهيدة
عرابة، رابح

المصدر

مجلة دفاتر البحوث العلمية

الناشر

المركز الجامعي مرسلي عبد الله بتيبازة

تاريخ النشر

2015-06-30

دولة النشر

الجزائر

عدد الصفحات

15

التخصصات الرئيسية

إدارة الأعمال
التسويق

الملخص الإنجليزي

the tourism industry Became today the most important economic and social activities that have become occupies the lead in terms of attention and care because of its importance and the significant role which played, when Algeria has many attractive elements, and one the most important is the Sahara, the, depending on the policy of the new tourism brand which is the tourism Algerian promising that should have an effective strategies to be strengthened and upgraded, and from these e-tourism strategies, the cost of the e-tourism marketing mail less than 40% from the normal marketing, because the scope and nature of this industry, Tourism” is the most appropriate and the most important, then, the easiest method for the use of Internet and the development of technology in the field of tourism marketing, where no geographical limits prevent us from reaching the consumer, with ease of contact with Tourism organizations all over the world which made the e-tourism at the forefront of the industries that took the best use of the Internet.

نوع البيانات

أوراق مؤتمرات

رقم السجل

BIM-961979

• APA
• MLA
• AMA