الترجمة و تحليل الخطاب الإشهاري : الوصلات الإشهارية في التلفزة الجزائرية Danette-Danone أنموذجا

الملخص EN

Advertising discourse holds a major place today.

It does not lack importance compared to other discourses, as information, culture, politics, and economy.

Being in a world of globalization, nations are constrained to adapt themselves to this new order, which inevitably guides them towards language and translation activities.

So, how can this new mode of discourse be translated?