التطبيقات الاتصالية للعلاقات العامة السياحية و دورها في ترقية صورة المقصد السياحي للجزائر : حالة الديوان الوطني للسياحة "ONT

الملخص EN

Through this paper, we decided to divide it into two parts.

The first is theoretical, where we will highlight the concept of tourism public relations and its various objectives, then review the concept of mental image with the role of effective public relations in the formation of this picture.

Finally, the various applications used by public relations in promoting tourism and promoting the image of tourism destination.

As for the practical aspect, considering that the promotion of Algerian tourisms a task assigned to the National Tourism Bureau, we will present the communication policy of the National Tourism Bureau as well as the analysis of the programs and communication techniques of public relations that depend on it in its promotion activities