أثر التسويق الداخلي في تحقيق التزام العاملين : دراسة ميدانية بمؤسسة Mobilis للاتصالات الخلوية بالجزائر

الملخص EN

The study aims to demonstrate the impact of internal marketing dimensions (training, empowerment, work teams, and marketing information, and administrative support) as an independent variable to achieve the commitment of workers in Mobilis Company.

the study sample consisted of (95) Single from Mobilis Executive and Middle management, The data was analyzed by using the Statistical Package for Social Sciences (SPSS), depending on the simple regression, and analysis of variance.

One of the main results of the study reached a trace of the internal marketing dimensions of the commitment of workers in Mobilis Company, as well as a commitment to organizational factors and the various types of a positive trend, According to the results of statistical analysis of the study.

The researchers recommended that further efforts towards meeting the needs of workers and gain the satisfaction to ensure that they continue to work, as well as the need to focus on comprehensive training in the various administrative levels.