اتجاهات طلبة الجامعات الأردنية نحو الإعلان الرقمي و أثره على سلوكياتهم الشرائية : دراسة مسحية على طلبة الجامعة الأردنية و جامعة البترا

الملخص EN

This study aimed to identify the attitudes of Jordanian Universities students towards digital advertising and its impact on their purchasing behavior.

This study belongs to the analytical descriptive studies.

The survey method and questionnaire were used in this study.

The questionnaire was distributed to a sample of 308 students from University of Jordan, and Petra University.

The appropriate statistical means were used to answer the study questions.

The results revealed that the rates of Jordanian Universities student's internet usage are high, and that students in the public universities are less likely to use the Internet than students in the private universities.

The study indicated that scientific and recreational information are the most information that the students seek to obtain, while the economic information was the least.

The products sought by the students of through the digital advertising are music and clothing, while the products of household items were the lowest among students.