أثر حجم الإنفاق الإعلاني في الألفية الثالثة على الاقتصاد الوطني : دراسة حالة المملكة الأردنية الهاشمية

الملخص EN

Nowadays, advertising conducts an important and vital role in our economic life.

the importance of this role is supposed to be increased due to the globalized economy and the strict competition between those companies, which their activities are no longer restricted by any specified geographical framework.

therefore, one of the most important duties, which are sought to be obtained by companies, is reaching consumers as much as they can for the purpose of expanding their market share on the behalf of their competitors.

therefore, it is important here to focus on advertising's costs, which can help them increasing the share.

as a result, companies are constantly trying to highlight the importance of their goods and products in an attempt to attract their consumers, and subsequently, that will positively impacting the gross domestic product and economic growth as well.

anyway, it is obvious that when companies tend to allocate funds for the purpose of advertising spending that will on turn assisting these companies to attain the core aim of any business company, which is maximizing the volume of their sales and profits as well.

through the attempt of accomplishing the aim of this study and using the least squares method, the results showed that in the case of jordan there is a direct effect of advertising spending rates in the in the economic growth rates.