الحكم الأخلاقي على الإشهار العربية

الملخص EN

This study aimed at building a Scale of measuring ethical judgment, So we conducted an interview with consumers aimed at collecting the dimensions of ethcal judgment from the point of view of the Algerian consumer.

According to the results of the interview and previous studies, the measure of ethical judgment, We established the scale of ethical judgment from the point of view of the consumer.

We found that the scale of ethical judgment includes seven dimensions (utilitarian , egoism, justice, relativism.

truth , Human dignity and social responsibility) with CFA and SEM as analysis techniques