تكنولوجيا المعلومات و أثرها على التسويق السياحي بليبيا: دراسة تطبيقية على وزارة السياحة-ليبيا

الملخص EN

Tourism marketing is considered one of the most important global industries that generate the impact of the people of the world on the economies of the countries in which the tourism potential exists.

And of different types as the tourism sector benefits, especially tourism marketing is one of the economic activities that millions of job opportunities exist for the people in each country and tourism marketing includes a number of activities Administrative, marketing, technical, and others that start from travel and its many procedures to hotels, restaurants, and tourist breaks located in various tourist places.

Tourism marketing adopts a modern addition to the economic and social dimensions of marketing Tourist and levels of tourism and the mix of tourism marketing One of the most important contemporary and influencing issues in tourism marketing includes all the pillars of the modern concept of marketing and associated with the marketing tool and the integrated natural and consists of many elements of price, distribution and promotion that includes all of its elements and here comes the task of tourism marketing and one of the most important factors for the success of coastal marketing in Libya The availability of safe and reassurance for the tourist, security is a basic requirement for everyone in every tourist site and one of the most important pillars on which the use and tourism information in tourism marketing is the success of tourism (setting targeted programs) that attract tourists from Glossy around the worldIt will be a cause for him to see and enjoy more tourist places, professional programs and tourist information that play an important role for many who seek comfort and harmony stem from those exorbitant prices imposed by some of those in charge of entertainment places, especially with regard to children's games and the effectiveness of tourism information and its development according to tourism marketing and the duty to strive not to attract tourists And work on their infertility and provide them with amenities.

Also, in return, the homeland must take care to support domestic tourism, because that supports the national economy and will be work sites in the country, especially Libya that has a coastline in the range of 1900 km.

It is the most wonderful place, as well, the countries of the world in the neighboring regions, especially the Arab countries.