تصنيف المؤسسة لزبائنها باستخدام قواعد البيانات من منظور التسويق بالعلاقات : حالة الشركة الجزائرية لاتصالات الهاتف النقال-موبيليس (ATM)‎

الملخص EN

Every company seek to keep customers who provide it with the most higher value on that base it tries to know them through the information that it owned, and using database to classify customers to a distinct categories based on special standars,than choose the target class by increasing their level of saturation.

We aim through this research to shed light on the most important information needed by the institution to classify their clients, and the most important criteria used in turn, with the identification of appropriate marketing strategy for each category of customers.

We adopted a descriptive , analytical approach ,supported our work to study the situation of operator MOBILIS, it distinguish between their customers according to their nature, whether individuals or institutions, It also focuses on the type of involvement of the customer, whether pre-paid, or post-paid, a second generation or third generation .