دور التخطيط الاستراتيجي في رسم الإستراتيجية العامة للمؤسسة بالتطبيق على مؤسسة +ALGAL

الملخص EN

This study attempts to highlight the role played by strategic planning in shaping the overall strategy of the enterprise, through exposure of the essence of strategy and strategic management and to identify the concept of strategic planning and its importance, rationales, objectives stages, and the relationship between him and strategic management, and then tried to study the application of the theoretical foundation of the industrial establishments in Algeria, an , focus on the need to +institution Algal adopt strategic planning and demonstrate the scientific and practical steps to be followed in drawing up strategies for the enterprise, through the analysis of internal and external environment and extract the strengths, weakness, opportunities and threats and analyze its strategic position using a model SWOT: