أثر المنتج الأخضر على القرار الشرائي للمستهلك النهائي : دراسة عينة من زبائن شركة كوندور بولاية الشلف

الملخص EN

This study aims at determining the degree of influence of green products on the purchasing decision, by identifying the green products, their characteristics, and the purchasing decision in all its stages.

We distributed the questionnaire to a sample of 107 Condor costomers in the Wilaya of Chlef, distributed by sex, age, educational level, income, using the SPSS statistical package.

We found out that there is an impact of green products on the purchasing decision at its various stages and in different degrees