دور الوكالات السياحية في التسويق السياحي الإلكتروني بالجزائر

الملخص EN

Technological variables, development of information and communication technology (ICT) have imposed modern images to deal, especially e-tourism services.

Nowadays, e-tourism has become an inevitable necessity that no tourist activity can ignore, and it has become the subject of interest in many legal and tourism studies, in an attempt to develop legal and regulatory frameworks.

The research aims to define e-tourism and highlight the role of tourism agencies in the exploitation of this new type of tourism for marketing of tourism services, and how these agencies can adopt this new marketing style, which is characterized by modern and rapid response to technological changes.

We concluded that tourism agencies have an important role in e-tourism marketing, and they must add information and communication technology to their marketing mix to keep pace with the rapid development of the tourism sector in general and electronic tourism in particular.