تأثير إعلانات الفيسبوك على مراحل اتخاذ قرار الشراء

الملخص EN

This study aims to identify the importance of Facebook advertising in influencing the different stages of making a purchase decision by addressing first the concept of advertising through Facebook and then the most important features and methods adopted in this process.

In addition to the most important mechanisms provided by the site to interact with advertising, and then to focus on making a purchase decision by addressing the different concepts and roles played by the consumer.

We will also deal with the relationship that brings the advertisement to the purchase decision by identifying the role of advertising in influencing the buying behavior and then the most important functions performed by the advertisement in order to influence consumer purchasing decisions and factors that may trigger a purchasing response to him.