أثر الخداع التسويقي في تكوين الصورة الذهنية لدى المستهلكين في سوق الخدمات المصرفية الفلسطيني

الملخص EN

This study aimed to analyze the impact of Deceptive activities on the Consumers Image in the Palestinian banks , since the phenomena of Deception is increasing around the world, so it is important to search for if it is happening in our society or not .the researcher used the descriptive approach and the results of this study include no impacts of Marketing Deception customers image in the Palestinian bank , it showed that no relationship do exist between the marketing deception and the image.

in other words ,the Palestinian customer is aware of the marketing activities around him .

the study presented some suggestions , including the importance of making the customer more aware of the marketing methods and the deceptions tactics that are widely used by firms ,showing the vital role of consumer protections unions .