Mass media integration in education : learners' perceptions of the role of mass media in developing linguistic competence and cultural awareness. case of third year LMD students' at Ahmed ٍSalhi University Center Naama

الملخص EN

In the era of globalization, the spread of the distinct mass media tools has helped English language to become an essential means of communication especially in English as foreign language (EFL) countries such as Algeria.

Those tools can be considered as the only authentic means for the learners of English in those countries.

Nevertheless, communication in a foreign language does not revolve only around linguistic properties such as grammar and vocabulary but much attention has to be given to the cultural practices of its use.

Therefore, this present research attempts at investigating the EFL learners' perception towards the importance of cultural awareness in their learning process in addition to their attitudes towards the integration of media tools in the classroom.

The research has opted for a questionnaire which is submitted to third year EFL students at Naama university center.

The data gathered are analyzed and interpreted quantitatively and qualitatively.

The results gained have revealed that English language learners need to be culturally aware of the use of the linguistic rules and the integration of the mass media equipments in the classroom tasks creates an authentic learning experience and facilitate this incorporation