التسويق الرقمي و مساهمته في تنشيط السياحة في الجزائر : دراسة عينة من السياح المحليين عبر مواقع التواصل الاجتماعي

الملخص EN

The Principle aim of this study was to know the main roles of digital marketing in promoting tourism in Algeria through the dissemination of a questionnaire on social networks, and the sample size reached 112 individuals who represent the local tourists.

It was based also on a descriptive approach and for data treatment the statistical software SPSS 20 was used.

The results showed that digital marketing contributes to facilitating travel planning by providing the information about different touristic offers and products, in addition to.

highlighting the main touristic sites located in Algeria.

Thus, increasing tourist attractions, as well as reducing the efforts on tourists