مشاهدة الشباب المصري الشرهة لخدمات البث التلفزيوني عبر الإنترنت : دراسة كيفية

الملخص EN

Binge watching for TV streaming services among the Egyptian youth: a qualitative study 

This study investigates binge watching among the Egyptian youth especially after the spread of TV streaming services through the internet.

It also aims to interpret the phenomenon of binge watching in terms of one of the learning theories which is; social cognitive theory.

Twenty qualitative intensive interviews have been conducted with the youth who use these digital platforms.

Results showed that youth are different in the level of binge watching.

However, they agreed that Netflix is the most popular platform nowadays.

As it has a great and interesting content in addition to the pressure from peers to subscribe.

Free time, escaping from reality, entertainment and curiosity are the reasons behind binge watching, in addition to other social and personal reasons.

Enjoyment, good mood, wasting time and isolation from families are the consequences of binge watching.

The environmental, behavioral and personal determinants of the theory are used to interpret this phenomenon